The main objective of the course is to provide students with a theoretical foundation in marketing research, and to enable them to apply its procedures, methods and techniques in practice.
Students will become familiar with the entire marketing research process, including problem definition, setting research objectives, selecting data sources and collection methods, designing questionnaires, determining sample sizes and analysing data. The course also covers the preparation and presentation of the final report.
Emphasis is placed on the use of information technology in marketing research, as well as on students' ability to design, organize, and manage a research project so that they can apply its results in business decision-making and management.
- Учитель: Vladimír Bureš
- Учитель: Jana Nunvářová