This course delves into the intricacies of corporate (organizational) communication within the modern global business landscape, catering to both Small and Medium Enterprises (SMEs) and Multinational Enterprises (MNEs). It explores the broader perspective of corporate communication, encompassing business communication, managerial communication, and intercultural communication, highlighting its evolution and significance in the contemporary global business landscape. It also explores contemporary trends and evolving paradigms in corporate communication, equipping students with the skills to navigate and excel in the dynamic intercultural business environment. Emphasis is placed on understanding and managing intercultural nuances, alongside practical applications in managerial communication.
After completing this course, students will:
Possess a comprehensive understanding of modern forms of corporate (organizational) communication within both Small and Medium Enterprises (SMEs) and Multinational Enterprises (MNEs).
Be adept at analyzing and evaluating current trends and emerging changes in corporate communication practices.
Demonstrate proficiency in managing business communication effectively within diverse, intercultural settings.
Understand the complexities of intercultural management and its implications for corporate communication strategies.
Apply theoretical frameworks to address practical issues in managerial communication within various organizational contexts.
Develop critical thinking skills to navigate ethical dilemmas in corporate communication.
Be equipped to anticipate and adapt to future trends and innovations in corporate communication technologies and practices.
- Učitel: Marcel Pikhart